Billy’s Brew Rtd Beverage Label

Billy's Brew, a ready-to-drink (RTD) beverage company from Byron Bay, required labels for a new range of cold brew coffee.

This project was part of the Finished Art subject of the Diploma of Graphic Design at Torrens University. The beverage name had already been selected by the client, while the label was required to capture the relaxed, creative spirit of Byron Bay. The design also needed to fit bottles up to 330 ml and incorporate both a die cut and a print embellishment.

Of the three product names provided, I selected Brewed Awakening as the basis for the concept. Inspired by the vibrant colours of a Byron Bay sunrise, the design features an enlightened coffee bean at its centre, complemented by bold typography with soft, rounded forms that reflect the area's laid-back coastal character.

The finished label features a custom die cut and raised Spot UV varnish, drawing attention to the central illustration while adding a tactile element. It is specified on Wausau Aged Agave stock, manufactured using recycled coffee bean bag fibres. The paper's distinctive texture and sustainable production process reinforce both the product itself and the environmentally conscious character often associated with Byron Bay.