Sajin teas

Sajin Teas bring high quality loose-leaf tea to supermarket shelves. Packaged to keep tea leaves fresher for longer.

This project was part of the Form & Insight subject of the Diploma of Graphic Design at Torrens University and required students to redesign the packaging of an existing retail product. I chose loose-leaf tea.

Research into Australian tea consumers and the existing supermarket landscape informed the design direction. The resulting packaging was developed to stand apart from competing products while improving the user experience through a more practical and engaging design.

To support the concept, I created the Sajin Teas brand identity, designed a cohesive packaging range, and produced print-ready artwork complete with die-cuts and fold lines. The project concluded with printed prototypes, allowing the final packaging to be assembled and evaluated as a physical product.